Nation branding for countries other than your own could either turn out as a disaster - since one is not familiar with local culture - or it could be good, since one takes on a 'detached' approach. In the case of Ghana, I suppose there would be one single and final criteria, and that would be 'Alive'. Other compulsory fundamentals would be the Black Star. In the vertical Word Mark (common position), the star ends at the top, rising. Brand Ghana is a collaborative project with the Brand Leadership Group, JHB, South Africa.
