Brand Identity, communication collateral, public way finding and information design for BluBird shopping centre. This is a small boutique shopping centre in a trendy and exclusive suburb. It is unique in it's clientele and unique in the stable of outlets that are on offer. Everything about the identity is thus unique - the font is custom designed for exclusive usage, the iconography is unique to the centre, and the application of the system is niche, and the finish is 'high-touch'.
