Elastik is a revolutionary new software-driven edu-tech platform that empowers teachers to pinpoint and address unidentified gaps in their students' learning in Maths, English and Science, and automatically provides gap-bridging lesson plans and classroom content from current and past years to bridge learning gaps. The simple brand premise of Elastik is 'unleashing the potential' that lies within every student. Potential energy, or 'elastic energy' is the narrative behind the name, the word mark, the brand narrative and the visual language. It's a simple, playful and energetic personality that celebrate the youth environment and boldly differentiates in a saturated edu-tech market.
The single continuous line is not an easy illustrative parameter, but it clearly conveys the notion of ‘elastic potential’ - pull the illustration at both ends, flatten it out and it will simply bounce back to its stored memory.
The secondary palette is comprised of colours naturally derived from the primary colours. The large secondary colour palette adds to the playfull personality, but also creates options for applications such the online app interface where a large range of colours play a practical role in identifying various user groups and app functions.
