In a highly digitised society, it's interesting that so many youth cultures veer towards a desire for 'hand made' and 'personalised' wearables. Kaydon James is a young artists that that provides an online shopping platform for consumers of customised clothing. The portal also provides access to a range of different street and fine artists. The canvas is the humble denim jacket - select your style, choose an artists and commission your one-of-a-kind garment delivered to your door.
