4GLOBAL is the leading sport transformation company that helps clients maximise the health, social and economic impact from investment in sport and major sporting events, such as the Olympic Games and the FIFA Football World Cup. The business has evolved to become a technology, data and services driven sport and health business that assist governments with national health and city planning to ultimately promote and shape healthier societies. The rebranding initiated in 2021 is a visual shift from a pure sport based brand to a multidimensional heath and data organisation.
Simple brand icon concept rooted in 'activity'.
Simple and bold word mark can live independent of the brand icon.
Layout is structured around a dominating brand icon and a separate word mark that closes off the messaging.
The shape indents are dynamic and creates responsive 'movement' in applications such as the website.
A range of simple customised icons help with market communication such as digital brochures
