Brand Identity, collateral and branded environment for a mens boutique. After being in business for nearly 30 years, BonAmi embark upon a re-branding exercise to attract some of the younger executives looking for 'edgy' exclusivity. The personality of the brand has to do a balancing act between a young and vibrant identity, and a focus on style and quality. The result is a house style that is almost conservative at first glance but witty and packed with fun under the skin.
